Effective Date: January 29, 2021
When you use Wake services to find, buy, rent, or sell your boat, get a loan, or connect to a host, we know you’re trusting us with your data. We also know we have a responsibility to respect your privacy, and we work hard to do just that. This policy explains what information we collect, why we use it, who we share it with, and how we protect it, along with the tools you can use to manage your privacy.
- Information collected by Wake
- Why Wake uses your information
- Sharing your information
- Privacy tools and choices
- Protecting your information
- Applicability of this policy
- Legal disclosures
- Contacting Wake
- Changes to this policy
We offer a wide range of services that focus on all stages of the boat lifecycle: renting, buying, selling, financing, and parts/accessories.
We carefully evaluate how we use data to make sure that we’re using your information to provide value for you. On this page, we aim to explain everything you need to know about your privacy at Wake. If you have any questions that we haven’t answered here, you can always contact us at email@example.com
Information collected by Wake.
When you use our services, we collect a variety of information from and about you and your devices. Some of this information identifies you directly (like an email address) while some of it is associated with you through your account, profile, or device (like the boats you choose to save or your location data).
The kind of data we collect about you depends on how you use Wake. If you only use our services to browse for boats, we’ll have less information about you than if we help you sell your boat, get a loan or rent a boat, or if you use any of our other transaction services. Even if you don’t have an account with us, we may still collect some data about you, like your email address and phone number if you choose to contact a host or service provider through our platform, or your IP address and other device information when you browse our sites or use our apps.
Information you give us or create using our services
When you use our services, we often ask you for information about yourself. This usually includes basic things like your name, email address, and phone number. If you use our transaction services, we might ask you for more sensitive. If you contribute information, such as host reviews, we’ll store that as well.
You may also provide information about other people through our services. For example, if you share a boat listing with someone, we will collect that person’s email address as part of your account information.
Below are some examples of what information we collect for our main products and services and how we collect it.
When you use Wake’s boat search brands to find a boat to buy or rent, we give you lots of tools to find your next boat. If you tell us what you’re looking for, such as the type of boat, we save that information so that we can tailor your search results to what you’re looking for.
We also help you connect with local hosts, and other professionals as you desire. If you choose to contact one of these pros through our platform, we ask for your name, email address, and phone number so that we can reach you and connect you with the right person.
You can also sign up to be a host on Wake, in which case your boat information will be added to Wake and all of the boat facts you have added, such as the type, Hull ID, Brand, Year, value. We link the information you provide to your account.
You can use Wake to apply for boat rentals, paying for the rental or third party services and add ons such as gas, accessories and more.
During the rental booking process, we collect your information like your email address and phone number.
Information we collect as you use our services
Along with the information you give us directly, we collect a variety of information automatically as you use Wake services.
We collect information about how you use Wake. This includes things like your boat search history, boats you view, purchase activity, what you’ve clicked on and other uses of our features, and the amount of time you spend looking at different parts of our websites. When you call or text Wake or a host using our platform, we collect data about your call or text, including the date and time of the call or text, your phone number, and the content of the call or text.
Like other websites and apps, we collect data about the browsers and devices you use to access Wake. The data we collect includes browser or device model and settings, operating system, unique identifiers, and the version of the app you’re using. We also collect data about how your browsers and devices interact with our services, including IP address, crash reports, system activity, and the date, time, and the URL of the site you visited before Wake.
You can control our collection of certain data, such as your mobile device model or the language your mobile device uses, by adjusting the privacy and security settings on your mobile device.
If you enable location services on your mobile device, Wake collects the location of your device. We use that information to provide you with location-based information and ads, like boats and hosts in your area, and to offer location-based services, like allowing you to book Wake boats on your own schedule and claiming your boat as a host on Wake. If you don’t want to use these features, you can turn off location services on your device.
We also collect location information for similar purposes from your browser if you enable it. You can disable access through your browser settings.
Cookies, pixel tags, and other tracking technologies
We and our partners use various tools to collect data when you visit our sites and apps, including cookies, pixel tags, and other similar technologies. Cookies are bits of electronic data that can be transferred to your computer or other device to identify your browser.
At any time, you can use our cookie preference tools to manage what kinds of cookies and other tracking technologies you’re comfortable with. Check out our for information about how to access these tools. You can also disable cookies altogether by adjusting the settings on your browser. However, if you choose to disable some or all cookies, many parts of our services may no longer work.
In addition, if you give your email address to us, we may use a scrambled, unreadable form (called a “hashed” version) of your email address to deliver tailored ads to you on Wake or on other websites, including via Facebook’s Custom Audience Feature or other similar tools. Click here to learn about how you can control the ads you see on Facebook.
For information about how you can manage your cookie preferences, check out the section of this policy called “Your privacy tools and choices.”
If you use social media logins (like Google and Facebook) to log in to Wake, we may access your public social media profile information. You can always limit this sharing using your social media service settings.
To improve our services and make them more useful to you, we use data about your activity to understand and infer your preferences. For example, if you usually search for boats for rent rather than boats to buy, we may assume that you are not looking to buy a boat and show you more information helpful for renters.
We collect information about the products and services you purchase or consider purchasing from us. This includes products for professionals, such as our advertising products, as well as consumer services like Wake Offers.
If you visit a boat owned by Wake, we may capture your likeness and voice using cameras and audio recording equipment for safety reasons.
Why Wake uses your information
Completing your transactions
When you use Wake to complete a boat rental transaction, we use your personal information to verify your identity and process and complete your transaction.
Providing and improving our services
We use your information to provide our services to you. This includes things like returning boat search results and processing your rental application. We also use your information to improve our existing services and develop new ones. For example, we track how you use our websites and apps and use that information to troubleshoot issues and adjust things to improve your experience.
Communicating with you and connecting you with others
We use the contact information you provide us, like your phone number and email address, to communicate with you about our services. This includes things like responding to comments, questions, and requests you send us. It also includes notifying you of transaction or service updates and changes. We may also inform you about our services, offers, promotions, news, and other updates we think may be of interest to you.
Personalizing your experience
We use the information we collect about you and your activity on our services to personalize the services we offer. We also use it to show advertising, content, or features that we think you might like. This includes things like customized search results that match your preferences and prior search criteria.
Other uses of your information
We also use your data to detect, investigate, and prevent fraudulent transactions and other illegal activities and to protect the rights and property of Wake, its customers, and others.
Occasionally, there may be a reason we’d like to use your information in a way that isn’t described here. If that happens, we’ll let you know so you can decide if you’re comfortable with it.
Sharing your information
We understand that sharing information with third parties is a big responsibility. We’re committed to sharing information only when needed for a legitimate business or legal purpose, and then only with recipients who will protect it.
Information you ask us to share
We share information when you ask us to share it. For example, if you choose to contact a host through our platform, we will send them your name and contact information.
Service providers and business partners
When Wake hires a service provider to help operate our business, we may need to give them access to information to provide their service. We allow them to use the information only to perform the service we’ve asked them to perform. We vet all service providers carefully, and Wake always remains responsible for the privacy of your information that is shared with our service providers.
Legal and compliance transfers
When Wake needs to share data to satisfy a legal or regulatory requirement, including responding to a subpoena or other lawful government request for data, we will share information only as necessary to comply with that requirement. We’ll tell you before sharing your information in these situations unless we’re prohibited from doing so. For more information about how we respond to requests for data, see Government and Civil Information Requests. We may also share information if needed to enforce our legal rights, detect or prevent fraud or security concerns, and protect public safety.
If Wake is involved in a merger, acquisition, or any form of transfer or sale of some or all of its business, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, we may share your information in connection with that transaction.
Public and deidentified data
We may share information that is collected from public sources or that you choose to share publicly (such as public reviews and boat facts) with third parties. We may also share aggregated and/or deidentified information that cannot reasonably be used to identify you.
Sales of personal information
Wake allows certain companies to place tracking technologies like cookies and pixels on our sites, which allow those companies to receive information about your activity on Wake that is associated with your browser or device. The companies may use that data to serve you more relevant ads on our sites or others. Under some state laws, sharing data for online advertising like this may be considered a “sale” of information. Except for this kind of sharing, Wake doesn’t sell any of your information.
You always have full control over whether these technologies work on your devices. You can disable them entirely using our cookie consent preference tools (see the Wake Privacy Center for instructions), or by clicking the “Do Not Sell My Information” link on our websites.
Privacy tools and choices
Accessing and deleting your information
You may request to have your data deleted at anytime by contacting us at firstname.lastname@example.org
Managing cookie preferences
The Wake Privacy Center has information about how to use tools on our websites and apps to manage what kinds of cookies are allowed to load when you use Wake.
Wake’s third-party ad servers, ad network providers, and third-party advertisers provide ad content that appears on Wake. To measure how effective those ads are and to make them more relevant, ad providers may use their own tracking technologies to collect your information. These are used to record users’ activity, such as the pages visited, and to learn what types of information are of most interest to the users. For more information regarding the choices you have about these technologies (such as opting out), visit the Network Advertising Initiative, Digital Advertising Alliance, Omniture, and PrivacyChoice.
Managing communications preferences
Wake may send you email for a variety of reasons. For example, if you save a search, we’ll send you emails with new boats on the market that match your search. If you save a boat, we’ll keep you posted on status updates like when that boat has an opening. When you use our rental services, we’ll send you status updates and other information about your transaction. If you have an account with Wake, you can select your preferences through your account settings. Also, you can manage the types of email you receive by following the instructions included in each email we send you. Even if you unsubscribe from some email subscriptions, we may still need to email you with important transactional or other non-advertising information.
Calls and texts
Some of our services allow you to provide your phone number to us. If you give us your number, we may call or text you, for example, to give you information about hosting your boat Wake rentals. We will contact you through these methods only in accordance with applicable legal requirements, and you always have the ability to opt out of further calls or texts by replying with STOP.
Protecting your information
We understand that no matter how we collect your information, we have a responsibility to protect it. We take that responsibility seriously. We build security into our products and features from the ground up to help protect data from unauthorized access, disclosure, alteration, and destruction.
We’re always looking for threats and take reasonable steps to respond to those threats, protecting the information users share with us. Of course, no method of Internet transmission or data storage can provide guaranteed protection to your information. If anything should ever happen to your information, we’ll let you know as soon as we can and try our best to make it right.
Wake is based in the United States and Europe and the information we collect is governed primarily by U.S. law and European Union. Where we are subject to the privacy laws of other countries, we comply with those requirements. If you access or use our services or provide information to us, your information will be processed and stored in the United States, where you may not have the same rights and protections as you do under your local law.
You can also email us at email@example.com
Changes to this policy
We are always reviewing our privacy practices to make sure they comply with this policy. Sometimes, we’ll need to update the policy to reflect changes in our products, technology, and uses of data. We won’t change the policy in a way that reduces your rights or significantly changes the way we use or share data without telling you ahead of time and giving you a chance to stop using our services if you want.